One LinkedIn post. 15 demos booked. That's what happens when your CEO's content is engineered for pipeline, not applause.
Currently writing for B2B SaaS CEOs across fintech, dev tools, and HR tech.
Draft's Pipeline Post System is a LinkedIn ghostwriting service for B2B SaaS CEOs. It includes one ghostwritten LinkedIn post per week, a custom lead magnet, a teaser video, voice extraction, pipeline tracking, and content strategy. CEOs approve from their phone in 2 to 3 minutes. Draft delivers demos in week one.
Everything you need to turn LinkedIn into a pipeline channel. Nothing you don't.
Ghostwritten in your voice. Engineered for demos.
Spreadsheets, calculators, templates.
A teaser video of your lead magnet. More surface area, more pipeline. Zero filming on your end.
Draft captures your cadence, opinions, and vocabulary. Handled independently. No workshops.
See exactly what is working and what is driving demos. Every week.
Every post starts with a business outcome. Not "what should we write about?" but "what demos does this post need to book?"
If you don't book a demo from LinkedIn in your first week, your first month is free.
Draft has booked 15 demos from a single post. One demo in one week is a low bar for us. But no other ghostwriter will make this promise because they can't deliver in week one.
Your first post ships in 48 hours.
Not next month. Not after onboarding. You go from "thinking about it" to live on LinkedIn in two days. Every week you wait is a week without pipeline.
Every post is engineered to drive pipeline, grow your audience, and compound impressions. All three, tracked to the dollar.
One post. 15 demos booked directly from LinkedIn. Real post, real pipeline.
Fill a webinar with 623 signups from a single CEO post. No ads required.
Drive 200+ product signups from one piece of CEO content that compounds.
Every buyer in your market noticed. Category ownership earned with one post.
Turn one product insight into 200 signups. Founder knowledge converted to pipeline.
500 registrations. One post. 48 hours. No paid distribution needed.
Ads stop working the moment you stop paying. Every post I write builds on the last. Your CEO's authority grows. Your pipeline grows with it.
I handle the voice extraction. I pull out the founder-level insights your buyers actually care about. The takes only a CEO can make. The stories only you can tell. You barely lift a finger.
Every post is built around a specific business outcome: demos, signups, or webinar fills. I write the hook, the narrative, and the call-to-action. You approve it. I publish it.
After every post, I report on pipeline created. Demos booked. Signups captured. Revenue attributed. Plus impressions and audience growth. You see the full picture.
Ads stop the moment you stop paying. This compounds.
Every post tracked to pipeline. Demos booked, signups captured, revenue attributed. Post 50 builds on the audience post 1 created.
Here's why they didn't work.
You don't have time. And even when you do, one post a month doesn't build momentum. The LinkedIn algorithm rewards quality and consistency. One high-quality post per week, every week, compounding. That's the job.
Great for blog posts and SEO. But your content marketer can't post as the CEO. Founder-led content performs differently because buyers trust people, not brands. Your marketer can't fake your voice or your authority.
Most ghostwriters optimize for engagement. Likes, comments, follower growth. That's the wrong target. I optimize for pipeline. Every post has a business outcome attached before I write a single word.
LinkedIn ads cost $50-100 per click. One organic post that books 15 demos costs you nothing in ad spend. And unlike ads, organic authority compounds. Post 50 builds on the audience post 1 created. Ads give you rented attention. This gives you an owned channel.
AI can write a post. It can't extract the founder-level insight that makes buyers stop scrolling. It can't read the market and know which angle will drive demos this week versus next. And your audience can smell AI-generated content. That's the fastest way to destroy a CEO's credibility on the platform.
Outbound works better when your CEO has a presence. Every cold email your SDRs send, the prospect checks LinkedIn first. If your CEO's profile has nothing (or worse, generic corporate content) you've already lost trust before the call. This makes every other channel more effective.
Your competitors are spending $50K/mo on ads that get ignored.
Every post tracked to pipeline. Every dollar attributed. One channel that compounds while everything else decays.
Book a pipeline call →