Draft is a LinkedIn ghostwriting service built for B2B SaaS and AI CEOs who sell $30K+ ACV deals. We ghostwrite one LinkedIn post per week, engineered for pipeline. At Draft, a single post has booked 15 demos and generated 1,500+ comments. 300+ comments is our average.
LinkedIn ghostwriting means someone writes LinkedIn posts for you, in your voice, from your perspective. A ghostwriting service manages this end-to-end: strategy, content creation, approval, and publishing. You stay focused on running your company.
You already know LinkedIn works. You see your competitors' CEOs posting every week, booking demos from organic content. You know you should be doing the same. But you do not have 3 to 5 hours a week to write, edit, and publish. Nobody does when they are running a SaaS company.
That is the problem Draft solves. Draft handles the entire operation:
A freelancer writes words. Draft builds a pipeline channel. Read: Why founder-led LinkedIn content drives pipeline for SaaS CEOs.
You know this. You see other CEOs posting. You see them booking demos from organic content. You know you should be doing the same.
But you are running a SaaS company. Revenue targets. Board decks. Hiring. Product. There is no version of your week where "write a LinkedIn post" gets priority.
So one of three things happens:
This is not a branding problem. This is a pipeline problem. LinkedIn is infrastructure. When a prospect gets a cold email from your SDR, they check your LinkedIn. When they are evaluating your product, they check your LinkedIn. Your presence either builds trust or kills the deal before it starts.
That is why Draft exists. Not to post for the sake of posting. To turn LinkedIn into a pipeline channel that supports every other motion you are running.
| DIY | Freelancer | Draft | |
|---|---|---|---|
| CEO time per week | 3-5 hours | 1-2 hours | 2-3 minutes |
| Consistency | Sporadic | Depends on writer | Every week, guaranteed |
| Pipeline strategy | None | Rarely | Built into every post |
| Voice accuracy | Perfect (it's you) | Variable | High (voice extraction) |
| Includes video | No | No | Yes, weekly |
| Includes lead magnets | No | No | Yes, custom weekly |
| Performance tracking | Basic | Rarely | Full pipeline attribution |
Read: Should you hire a LinkedIn ghostwriter? A decision framework.
We handle this independently. Your existing content, interviews, podcast appearances, writing samples. We capture your cadence, your opinions, your vocabulary. No multi-hour workshops. No homework. You do not lift a finger.
Every Draft post starts with a business outcome. Not "what should we write about?" but "what demos does this post need to book?" Each post ships with a custom lead magnet and short-form video. One per week. Quality over volume.
You get the post. You approve in 2 to 3 minutes. That is it. That is your entire time commitment. Draft handles publishing, tracking, and optimization. We track pipeline, impressions, and audience growth. You close deals.
Other ghostwriting services require hours of CEO time per month. Interviews. Brainstorms. Feedback sessions. Draft eliminated all of that. Voice extraction happens once, independently. After that, your only job is a quick thumbs-up from your phone.
Not generic thought leadership. A post built around a specific pipeline goal: book demos, fill a webinar, drive signups. At Draft, a single post has generated 1,500+ comments and booked 15 demos. 300+ comments is the average.
Spreadsheets. Calculators. Frameworks. Templates. Whatever your audience actually wants. Every resource is custom-built for each post to convert readers into leads. Not recycled PDFs.
Video extends your reach and builds trust faster than text. Each clip complements the weekly post. More formats, more surface area, more pipeline.
These are the numbers Draft delivers with this weekly package:
| Metric | What Draft Delivers |
|---|---|
| Comments per post | 300+ (Draft average) |
| Impressions per post | 20,000 to 100,000 |
| Demos from one post | 15 demos booked |
| Engagement multiplier | 125x vs average LinkedIn post |
These are Draft's numbers. Not industry averages. Not projections. Actual results from posts Draft has written for B2B SaaS and AI CEOs. No other ghostwriter hits these numbers. Read: How to book demos from LinkedIn.
One Draft post. 15 inbound demo requests. One week. No ads. No outbound. Just a LinkedIn post written in the CEO's voice with a targeted lead magnet attached.
One Draft post filled an entire webinar. Not through paid promotion. One founder-led LinkedIn post that resonated with the right audience. Organic only.
Draft posts average 300+ comments per post, with top posts hitting 1,500+. Every comment extends reach. Every conversation builds authority. Your profile becomes a pipeline channel that compounds.
Every number above is from an actual Draft engagement with a B2B SaaS or AI CEO. Not benchmarks. Not projections. Draft tracks pipeline, impressions, and audience growth for every client, every week. Read: How to measure LinkedIn ROI for B2B SaaS.
Draft is built for one type of client. If that is you, the results speak for themselves. If it is not, we will be the first to tell you.
You have options. Most CEOs try one or two before they find Draft. Here is how they compare:
| Draft | Freelancer | Content Agency | DIY | |
|---|---|---|---|---|
| Pipeline focus | Every post | Rarely | No | Inconsistent |
| SaaS expertise | B2B SaaS and AI | General | General | You know your market |
| CEO time per week | 2-3 minutes | 1-2 hours | 1-2 hours | 3-5 hours |
| Includes video | Yes, weekly | No | Sometimes | If you film it |
| Includes lead magnets | Yes, custom weekly | No | No | If you build them |
| Posts per week | 1 (quality) | 1-3 | 3-5 | 0-1 |
| Voice accuracy | Extraction process | Trial and error | Template-driven | Authentic |
| Pipeline tracking | Full attribution | None | Vanity metrics | Manual |
Freelancers write well. They optimize for engagement. Likes. Comments. Follower growth. That is the wrong target. They do not build lead magnets. They do not produce video. And they need your time every week for briefs.
Content agencies spread across every channel. LinkedIn, blog, newsletter, Twitter. The result: mediocre content everywhere. Volume without impact. LinkedIn rewards depth. Agencies produce breadth.
DIY works if you have 3 to 5 hours a week. You do not. And when you do post, it is inconsistent. One post this week. Nothing for three weeks. The algorithm does not reward that.
Draft is built for one outcome: pipeline from LinkedIn for B2B SaaS and AI CEOs. Every post, every lead magnet, every video exists to serve that goal. At Draft, a single post has booked 15 demos. No freelancer, content agency, or DIY approach has matched that. Read: Best LinkedIn ghostwriters for B2B SaaS compared. Read: Why impressions do not equal pipeline.
A LinkedIn ghostwriting agency creates LinkedIn posts on behalf of executives and founders. The agency handles strategy, voice extraction, copywriting, and publishing. You maintain full approval over every post. The goal is to build your personal brand, grow your audience, and generate pipeline from LinkedIn without spending hours writing content yourself.
LinkedIn ghostwriting services typically range from $2,000 to $10,000 per month depending on scope. Factors include post frequency, whether video and lead magnets are included, and the level of strategic support. Draft includes one post per week, a custom lead magnet, and a short-form video in every package.
Draft delivers demos in week one. Most services tell you to wait 60 to 90 days. We engineer every post for pipeline from day one. Your first post goes live within your first week of working with Draft, and it is built to drive a specific business outcome like demo requests or webinar signups.
Yes. Draft runs an independent voice extraction process before writing a single word. We capture your cadence, your opinions, and your vocabulary. Every post sounds like you wrote it because it is built from your actual perspective. Clients regularly get messages asking who writes their LinkedIn. They never guess it is ghostwritten.
A content agency produces volume: blog posts, social posts, and newsletters across multiple platforms. A ghostwriter focuses on one thing. Draft ghostwrites LinkedIn posts in the CEO's voice, engineered for pipeline. We do not spread thin across channels. One post per week. One platform. Maximum impact.
One. Quality over volume. The LinkedIn algorithm rewards depth, not frequency. One exceptional post per week builds more authority and drives more pipeline than five average posts. Every post Draft writes includes a custom lead magnet and short-form video to maximize reach and conversions.
B2B SaaS and AI. Draft works exclusively with B2B SaaS CEOs selling $30K+ ACV deals. This focus means we understand your buyers, your sales cycles, and the language that resonates in enterprise software. We do not work with e-commerce, DTC, or consumer brands.
Yes. You approve every post before it publishes. The review takes 2 to 3 minutes from your phone. Draft handles everything else: strategy, writing, lead magnet creation, video production, and performance tracking. Your only job is a quick thumbs-up.
Book a 30-minute call. See results from your first week.
Book a Pipeline Call →