Developer audiences are the hardest to market to. They ignore ads, distrust marketing speak, and only respect people who understand the technical depth. Draft writes LinkedIn content that earns credibility with engineering leaders and technical buyers.
Book a Pipeline Call →Your ICP filters out anything that smells like marketing. Draft writes content from a technical founder's perspective that earns respect from engineering leaders. No buzzwords. No fluff. Just substance that resonates with the people who evaluate your product.
Dev tools often start bottom-up and expand to enterprise. LinkedIn content bridges the gap between individual developers and the CTOs who sign enterprise contracts. The developer already loves your product. The CTO needs to trust you before writing the check.
Generic ghostwriters water down your message. Draft understands APIs, SDKs, infrastructure, and developer workflows well enough to write content that technical buyers actually respect. Your audience can tell the difference between a founder who gets it and a marketer who does not.
Most LinkedIn ghostwriters write for a general business audience. That is fine if you sell HR software. It does not work when your buyers are engineers who have spent a decade building distributed systems. Read: Why founder-led LinkedIn content drives pipeline for SaaS CEOs.
Draft posts average 300+ comments, with top posts hitting 1,500+. Every comment extends reach. Every conversation builds authority with the technical audience that matters.
Each Draft post reaches 20,000 to 100,000 people on LinkedIn. That is your product in front of CTOs, VPs of Engineering, and senior developers every single week.
One Draft post. 15 inbound demo requests. One week. No ads. No outbound. Just a LinkedIn post written in the founder's voice with a targeted lead magnet attached.
These are Draft's actual results. Not projections.
Every number above is from an actual Draft engagement. Not benchmarks. Not industry averages. Draft tracks pipeline, impressions, and audience growth for every client, every week. Read: How to book demos from LinkedIn.
We learn how you think about developer experience, technical architecture, and product strategy. We capture your perspective on build vs. buy decisions, infrastructure tradeoffs, and the problems your product actually solves. No workshops. No homework.
One post per week that resonates with CTOs, VPs of Engineering, and technical decision-makers. Each post ships with a custom lead magnet and short-form video. Quality over volume. The kind of content that earns DMs from enterprise buyers.
We measure demos, DMs, and enterprise deals, not vanity metrics. Draft tracks real business outcomes every week so you know exactly what LinkedIn is doing for your pipeline. You approve each post in 2 to 3 minutes from your phone.
Other ghostwriting services need hours of your time every month. Briefs, interviews, feedback sessions. Draft eliminated all of that. Voice extraction happens once, independently. After that, your only job is a quick thumbs-up. Read: Should you hire a LinkedIn ghostwriter?
Most cannot. Generic ghostwriters water down technical content because they do not understand the difference between an SDK and an API gateway. Draft understands developer tooling, infrastructure, and technical workflows well enough to write content that CTOs and VPs of Engineering actually respect. We extract your technical perspective first, then write from that foundation. The result reads like a founder who happens to write well, not a marketer pretending to be technical.
Most dev tools companies start with product-led growth: developers find the product, try it, adopt it. But enterprise expansion requires reaching a different buyer. The CTO or VP of Engineering who signs the six-figure contract is not browsing your docs page. They are on LinkedIn. Draft writes content that positions you as the technical founder who understands their infrastructure challenges. That builds the trust needed for enterprise conversations.
Draft delivers demos in week one. Most services tell you to wait 60 to 90 days. We engineer every post for pipeline from day one. Your first post goes live within your first week of working with Draft, and it is built to drive a specific business outcome like demo requests or enterprise conversations.
Draft works with dev tools founders selling to engineering teams: API platforms, infrastructure tools, developer experience platforms, observability, CI/CD, security tooling, and similar categories. If your buyers are CTOs, VPs of Engineering, or senior developers, Draft understands your audience. We do not work with consumer apps or non-technical products.
Like you. Draft runs an independent voice extraction process before writing anything. We capture how you think about developer experience, technical architecture, and product decisions. Every post sounds like a technical founder sharing real perspective, not a marketing team generating content. Your engineering audience will not be able to tell the difference.
Book a 30-minute call. See how Draft writes LinkedIn content that earns respect from engineering leaders and books enterprise demos.
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