HR tech buyers (CHROs, VPs of People, Heads of Talent) live on LinkedIn. They're researching solutions, following industry voices, and building shortlists before they ever talk to sales. Draft puts you in that conversation every week.
Book a Pipeline Call →CHROs and Heads of People spend more time on LinkedIn than any other platform. If you are not showing up in their feed, your competitors are. The CHRO researching workforce planning tools this quarter is scrolling LinkedIn right now. Are they seeing your name?
HR tech is saturated. The founders who win are the ones whose ICP already trusts them before the first sales call. LinkedIn content builds that trust. When every product demo sounds similar, the CEO with a recognizable point of view gets the meeting.
HR tech purchases involve procurement, legal, IT security, and multiple stakeholders. Content keeps you visible through 6+ month buying processes. When the budget finally gets approved, the founder who showed up every week is the one who gets the call.
Draft posts average 300+ comments, with top posts hitting 1,500+. Every comment extends your reach into the feeds of CHROs, people leaders, and talent executives your sales team is trying to reach.
Each post reaches 20,000 to 100,000 professionals. For HR tech, that means thousands of people leaders seeing your perspective on the future of work every single week.
One Draft post. 15 inbound demo requests. No ads. No outbound. Just a LinkedIn post written in the CEO's voice with a targeted lead magnet attached.
These are Draft's actual results. Not projections.
We learn how you think about the future of work, people operations, and HR transformation. Using your existing content, podcast appearances, and interviews, we capture your cadence, your opinions, and your vocabulary. No workshops. No homework.
One post per week that resonates with CHROs, VPs of People, and talent leaders. Every post starts with a pipeline goal, not a content calendar. Each ships with a custom lead magnet and short-form video. Quality over volume.
We measure demos, DMs, and deals, not just impressions. You get full visibility into which posts are driving pipeline for your HR tech company. No vanity dashboards. Just the numbers that matter to your revenue.
Your total time commitment: 2 to 3 minutes per week to approve from your phone. Draft handles everything else. Read: Why founder-led LinkedIn content drives pipeline for SaaS CEOs.
CHROs, VPs of People, and Heads of Talent spend more time on LinkedIn than any other professional platform. They follow industry voices, research solutions, and build vendor shortlists before they ever talk to sales. If you are not showing up in their feed, you are invisible during the research phase that drives most HR tech buying decisions.
Draft runs an independent voice extraction process using your existing content, podcast appearances, interviews, and writing samples. We capture how you think about the future of work, people operations, and HR transformation. No workshops. No homework. Every post sounds like you wrote it because it is built from your actual perspective on the HR tech landscape.
Draft delivers demos in week one. Most services tell you to wait 60 to 90 days. Your first post goes live within your first week of working with Draft, and it is built to drive a specific business outcome like demo requests from CHROs or webinar signups from people leaders.
HR tech purchases involve procurement, legal, IT security, and multiple stakeholders. Buying cycles regularly stretch past six months. Content keeps you visible and trusted throughout that entire process. When the budget gets approved nine months later, the CEO who has been showing up in their feed every week is the one who gets the call.
One. Quality over volume. The LinkedIn algorithm rewards depth, not frequency. One exceptional post per week builds more authority with CHROs and people leaders than five average posts. Every post Draft writes includes a custom lead magnet and short-form video to maximize reach and conversions among HR tech buyers.
Book a 30-minute call. We will show you exactly how Draft puts HR tech founders in front of CHROs, VPs of People, and talent leaders every week. Results from week one.
Book a Pipeline Call →